Copywriting
This is the text on the page that your visitors see. This is an extremely important factor in search engine optimization because both the search engines and your visitors rely on the text on the page to understand what the page is about.
ALT Tags
Images are an important part of making your site visually attractive to your visitors.
But, search engines do not understand the content of images on a page.
This is true even if the images have text in them. For example, your logo may have words in it. The search engines can not read these words because they are not standard text. They are a picture.
This is why ALT Tags can be useful. ALT Tags are text descriptions that are used to describe an image on a page. These are not seen by the visitors to your site unless they look at the source code.
If you look at the code of a Web page, the ALT Tags will look something like the following:
Sight-impaired people using special Web browsers will appreciate them because these browsers can read the ALT Tags and tell the visitor what the image is about.
ALT Tags can also be useful to your optimization efforts when used with images that serve as navigation links to a page on your site.
For example:
When set up this way, some search engines will factor in the ALT Tags for images that serve as links. This provides another opportunity to include keywords and keyphrases on your site.
But, don’t forget your site impaired visitors. The description in the ALT Tag needs to make sense to them in the context of describing the purpose of the image.
